Brand Overview


The Blue Mountains Brand establishes a centralised regional identity for defining and communicating what makes the Blue Mountains special and unique, meeting the goals of tourism, business and the community.


The objective of the Blue Mountains Brand is to develop a regional branding which:-

Unites tourism, business, council and the community under a common branding
Refreshes the image of the Blue Mountains as a visitor destination and maximise its promotion as a premiere World Heritage Destination and
Enhances the Blue Mountains as a vital, contemporary community where sustainable business opportunities and a unqiue quality of life can flourish.


While central to the brand, the strategy encompasses far more than simply the Blue Mountains signature logo. The brand is communicated thorough:-