Brand Values and Personality
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Values of the Blue Mountains Brand: |
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- integrity and purity
- creativity
- diversity (cultural and biological)
- spirit of achievement
- sustainability (aspirational)
- community spirit |
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Personality of the Blue Mountains Brand: |
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- Conscious: intelligent, responsible, sensitive
- Flourishing: fertile, imaginative, vibrant
- Original: eternal, unique, wholesome
- With inner peace, earth centred, at one with all life/nature |
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The Blue Mountains brand was officially launched on December 8th at Scenic World, Katoomba. Click on the link below for a snapshot of the evening. |
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See Also ...
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